Matthew Bollen

Product Design


Matthew has proven to be a critical resource in providing strong UX and visual design insights. He is adaptable within his team and is never ending in his quest to learn more. He brings passion and inspiration to our projects. I look forward to benefiting from Matthew's contributions.
John Loschky
Director - Multi-Screen Platforms
CDK Global
Matthew is a highly motivated and qualified professional who is meticulous with all of his work. Matthew created an infographic for the Marketplace launch in India, and designed a new navigation structure for Amazon Services. These two projects are great examples of his design capabilities, both of which successfully met the goals set by the team.
Anne Dalton
Program Management


Alaska Airlines
Senior Product Designer, E-Commerce
Customer Loyalty
  • Lead e-commerce product designer responsible for customer acquisition and retention within the Alaska loyalty program.
  • Redesign of primary online acquisition channel to deliver a focused, simple design that satisfies stakeholders through a phased approach.
  • Continuous research and testing, iterative release plan, design pattern expansion, UI specs, QA.
Join Form Before/After
Join Form Multi-Step
Sign In Motion Study

CDK Global
Lead UX Designer, Core UI Team
Product Development
  • Senior UX / product design lead on a 3-year product cycle to deliver a platform for device agnostic, responsive web sites to display world-class online showrooms across the US and internationally.
  • Led direction of CMS, including information architecture, navigation, task flows and interaction models for the content configuration tool and theming system.
  • Conducted iterative usability tests, managed design review of product builds.
  • Created wire frames, prototypes, specifications, and redlines.
Site Configuration Tool
View Case Study
CMS - Record Filtering
Responsive Exploration
Theme Exploration
Usability Study Task Flows
View Case Study
UI Library

UX Designer
Amazon Services
  • Designed and managed the development of a new site-wide navigation system that resulted in improving page discoverability, reducing page exits, providing scalability for future growth, and optimizing for search engines via a restructured page hierarchy. Key success metric was overall page views increasing 36% during the first seven weeks. This high-profile project required aligning the goals of multiple stakeholders from all of the Amazon Services product teams.
  • Identified areas of improvement to simplify the design process by putting into place standards to increase project efficiency and deliver a consistent user experience, such as an Amazon Services pattern library, a design request SOP, and email marketing templates.
  • Designed an infographic used in global communications to announce the Amazon Marketplace launch in India. The infographic was well received by high-level international stakeholders with a portion used in the 2013 annual shareholder presentation by Jeff Bezos.
Navigation System
Pattern Library

Visual Designer
Xbox Studios
  • Contract in the Interactive Entertainment Business division of Microsoft to create visual design assets for the Entertainment Software Association's E3 Expo in Los Angeles. The visual design assets were used in Microsoft's keynote speaker presentation.
E3 Expo Product Demo
Game Spotlight Screen
Console Home Screen

Design Exploration, Mobile App
  • Speculative work for a trucking industry app. Exploration focused on providing user flows telling the story of increased engagement and conversions by leveraging incentives to motivate consistent and effective app usage.
User Flow: Engagement
User Flow: Conversions
UI Wireframes

Partner, Designer
  • Partnered in the development of a consumer goods product and the design and development of its ecommerce site.
  • Designed product, created and managed the site content, managed the 3rd party ecommerce selling on Amazon and Etsy.
  • Lead brand strategy and business direction, created the product packaging and collateral, managed the wholesale and retail kiosk programs.
Ecommerce Home Page
Product Order Page
Retail Product Display
Product Packaging Collateral
Various Installations

Case Studies

Get in touch

Let's Connect
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